LO3: Planning ideas (P4)

Mindmap:

From this we have chosen to have our radio a music radio, with gossip and interview updates included. we want to play pop/top hits music as it allows a wide audience, our audience will be ABC1 15-30 year-olds, we want a ABC1 audience as using sponsors such as CityTaxi and Fret magazine means they will need a disposable income. We will play music such as Rhianna and Drake as it is what the target audience is interested in. We will have 3 presenters to give a chatty feel to the show. 

Moodboard and audience break down:

Scheduling and justification

Our radio programme wil be broadcasted between the hours of 3 and 6 as this is the time most students, which is who our radio show is targeted at, will be going home therefore they will be most likely to listen to our show at this time. We will plan our show knowing that it will be broadcast at this time as at this time there is a high chance children will be listening therefore we need to make sure that our show is suitable for child to listen to. This time is similar  to Heart radio's 4pm to 7pm show by Rich Williams. His show is also themed around driving home as it's called drivetime, this is similar to ours are ours is aimed at people driving home.

Content

Our radio show will concist of three differnt sections.

Section 1: This section will consist of music as this is what a conventional radio consits of. The main reason for our audience to listen to our radio show is to listen to popular music which is what we'll play therefore this will be a big part of the show.

Section 2: This section will consist of the news, it will report on subjects that I think are important in teenagers amd young adults lifes, such as the weather as they like to go out a lot to hang out with friends. Traffic is also something we will report on as again they'll want to go outside, the older side of our audience will likely be driving and the younger side will be getting a lift or getting public transport so traffic effects our audience a lot.

Section 3: This section will consist of an interview with a popular celebrity as this is could attract their fanbase to come and listen to the show. The interview will be with Kaidawg as he has a new album coming out meaning everyone will be waiting to hear what they say.

Section 4: This will consist of a quiz which will attract people to come and listen to our radio as the quiz will include songs that was previously on our show so people will listen to our show for a chance to win a prize. The audience  could also have to pay to get involed therefore it's another way for us to make profit.

Jingles

We will have jingles throughout our show to keep reminding the audience which show they're listening to. To make the jingle as effective as possible it will say the name of the show RAD radio loudly and clearly so that the audience know it's a jingle for RAD radio. The jingle will also be catchy to get it stuck in the listeners head so it's more likely that they'll remember it. It is conventional for radio shows to have jingles such as BBC Radio 2, it is a completely different show to what we want to have however it also has a jingle which is iconic and everyone remembers, this shows just how powerful Jingles can be.

Advertisements 

we will have a range of advertisements throughout the radio programme which will play at regular breaks. This is important as our show is free to listen to therefore in order for us to gain profit we need to have advertisements in it as the advertisers will pay for their show to be advertised on our radio show. A sponsorship is also something we'll include in our show as this will just be more of an income for us, the sponsor will be in a section that fits well such as a sponsor for a section of the show such as a competition as the prize could be to do with the sponsor. Both the advertisers and the sponsor will have to do with our target audience and be something that people with high disposable income will buy, so it will likely be something that cost a lot. They will also be advertisements that appeal to our target audience of 16 - 25 year olds otherwise they won't be fully effective on our radio show and they won't fit either. Most radio shows will have jingles however a radio like BBC 1 does not have advertisements as it is a public service broadcaster which means that because people pay for a TV licence then the BBC don't have to play adverts because this is how they make money.

News Feature

We will include a news segment in our show as this will be another reason the audience will listen to our show as this section of our show will inform the audience on new news that the audience will want to know about. It could include some news to do with a pop star as our radio plays pop music so they will be interested about new information on albums or something new to do with pop stars lifes. In the news they could also talk about the weather as the audience are teens and young adults, therefore they will love to go out and hang out with their friends and because of this weather will matter a lot to them. Another thing that will matter when it comes to going out is traffic as it's conventional for news features to talk about traffic and since our audience like going out they will care about traffic. An example of a similar show to ours which has a news feature is Jenni Falconer's early breakfast show where they talk about things like the anneversery of the Manchester attack and Instagram bringing out a new mute feature, these relate to our audience as the Manchester attack is just a massive event that everyone's going to want to hear about and Instagram is a social media and teenagers and young adults love social media. 

Scripts

This is the script that based on all the planning.

(Matt and Abbie created the main body while I wrote the competition section and formatted the whole script)

Assets required for production

The first range of assets we'd need is sound effects as the show may get a bit boring if it's just us talking the whole time, sound effects will add excitement and emotion to the show. Another thing we'll need is music as this will be in the background so that it isn't just silence in the background as without music it may sound awkward or even sound dull.

We'll also need music to play on our show as it is a radio show which people listen to because of the music that we play. It will be pop music as this is the type of music our audience listen to.

It is conventional for radios to use sound effects and background music as radio stations like Heart has music in the background and also include sound effects in certain areas to add an effect.

Other assets we'd need to actually produce the radio show is presenters as these will be the people speaking on the show, these need to be lively and fun and will be a male and female young adults as this is who our show is targeted at so having the presenters be the same as the target audience will make it more entertaining for the target audience.

We'll have a news presenter as well to inform the audience on important issues as this is a convention of radio shows.  We may also need guests or a popular person to be interviewed on the show as this will be something that'll be in radio show to make the show more attracting for fans of the guest, this will also provide something other than music and news in our show.

All radio shows have presenters such as Big John at Breakfast has Big John Liselle and producer James, these are lively people who suit the middle class audience.

Equipment we need to have to record the show is a microphone, a computer and software on it like Garage Band or Adobe Audition.