Our radio programme is a Top hits gossip show where we play all the latest music alongside celebrity gossip and news. Our show will meet conventions of a radio show as we will include music, this is important when presenting this type of radio as it is the main attraction for the audience as most people listen to a radio show for the music they play. We will play mainly pop music as it is the most popular genre and fits the conventions of our type of radio programme.
We will also include jingles throughout our show, this is to make the show recognisable but also to fit with the conventions of a radio programme as these are used in every radio show. As our programme will be broadcasted between the hours of 3-6 we are including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. it is important to have these regularly as traffic may change which could effect the audiences journey.
Another convention of gossip show is to have phone-ins we will include this by hosting a competition, this give the audience a chance to interact and appear on the show inorder to gain prizes, this a popular convention for this type of radio programme due to it getting the audience more involved and it can attract more of an audience if they want to win the prizes. As our show is based around music we will have the competition centred around music by getting the audience to guess the next line of a song, this is important as it plays to the audiences interest and so they are more likely to listen and participate.
We decided to keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using words such as 'nah' makes them more relatable to a local audience, we can see this as a convention for most shows as if the presenters are seen more like a friend (use peer to peer) language then they may be more inclined to listen or even interact with the show. Radio programmes such as CapitalFM allow their presenter to have northern accents as they have a mainly northern audience which makes the presenter and show seem more relatable to the target audience.
As our show is local we have ensured all news and weather updates are Sheffield based, this is because it is most useful to our audience as they are the one who will be listening, again this is a popular convention as local shows do not need to inform their audience of information not relating to their area and often an audience will tune into local programmes inorder to get local information.
Our planned radio show is mainly a commercial radio programme so we get our money from advertisements, as part of this we have decided to include advertisements which we will in turn get paid for. According to our target audience we are going to advertise local places such as clothing companies and food places as these are places which our audience will be interested in going. Advertisements are a convention of commercial radio programmes as it is the way they receive funding
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