Commercial Radio:
Kerrang! is a commercial radio station, this means it has adverts to create revenue. Kerrang! launched in June 2004 and specialises in Rock music broadcasting across the West Midlands and online with 1.4 million listeners.Kerrang! 105.2 can be played on multiple platforms such as apps, TV, FM Radio and streaming, this enables easy access to a wide audience as anyone can listen to it anywhere. As Kerrang! is a brand with lots of different cross media products, such as Magazine, Albums, Radio, Awards shows, TV and Tour, all of these products a alternative rock based and so it targets an audience interested in this which creates a consistent brand fro the audience. Some of the audience may use m more than one media product from Kerrang! by them creating a consistent theme and brand. As Kerrang! has cross media products this allows horizontal integration to happen, this means the the brand can reach a wide range of people and gain more listenership on the radio as more people knowing about it. Kerrang! plays a wide range of alternative rock music such as Led Zeppelin, Nirvana and Green Day, this is aimed to attract an audience interested in these artists so the audience is mainly male (61%/39%) with target age of 15-35 based on their interests.
Kerrang!'s target audience would also have a high disposable income, this is because they would need to afford a device to play the radio on but also so they could invest in other parts of the brand such as Kerrang! magazine, Kerrang! tour and Kerrang! album. Kerrang!'s radio broadcasts consist of a variety of DJs such as Alex Baker, who has been supporting new talent sine 2007 hosts every Wednesday night from 10pm, Johnny Doom presents the best rock/metal and alternative rock music from 10pm on Monday, Tuesday, Thursday and Friday, Sophie K presents the morning shows from 7am every weekday and finally Paul Reddin playing the biggest new and classical hits from 10am-1pm on Sundays. This structure offers variety of new and old rock hits keeps with the audiences music interests but also keeps the shows interesting so that the audience continues to tune in
Local Radio
Hallam FM is a commercial local radio station which broadcasts across South Yorkshire providing adult contemporary music. Hallam FM launched in 1974 and like Kerrang! are part of the Bauer Portfolio. Their most popular show is Big John at Breakfast. As Hallam FM is a local radio station it does not get as much exposer and listenership as national radio stations such as Kerrang! which means it has to work with local companies for advertisements in order to gain revenue. As Hallam FM focus their content mainly on gossip, current pop music and competitions 54% of their listenership is female, this is because this is stereotypically fit to females interests. The Hallam FM brand consists of radio stations where as Kerrang! has a wide range of products, this means Kerrang target a audience with higher disposable income as they want them to invest in all different aspects of the brand where as Hallam FM just need an audience to have a platform to listen to the radio on. Hallam Fms audience can access their Radio shows via an App, TV, FM Radio or by streaming, this is similar to Kerrang! as it is easily assessable by all the audience.
Community
SheffieldLive is a independent community radio station, this means it is a non-profit radio station which has to benefit the public and cater to their needs. Community Radio stations such as SheffieldLive are made to benefit the public. To cater to everyones needs to plays a variety of music such as reggae, RnB, Jungle, Asian, Indie and Chart music so that it caters to everyones interests. Also SheffieldLive broadcast in English, Hindu and Chinese, this is so everyone in the community is able to listen to segments of the radio. SheffieldLive Broadcasts a mix of music, Local events and Dramatisation. This is different from both Kerrang! and Hallam FM becuase they both focus on music and target a niche audience, as SheffieldLive attracts a wide audience with different interests it plays a variety or music and broadcasts a variety of dramas all in different languages. Both Hallam FM and SheffieldLive are local radios although unlike Hallam FM SheffieldLive has a segment called CommunitiesLive! everyday with touches on local issues, debates and events which can inform an audience, this would target an older audience which are interested in local politics and debates. As SheffieldLive gets funding from benifiting the comunity it needs a wide variety of shows inorder to broadcast, this is different to Commercial radio stations who gain their funding from advertisements abd sponsourships which allows them to have more freedom in what they broadcast.
Internet
Beats radio is an internet radio station, this can only be accessed via streaming. This mainly plays music but still withholds a weekly schedule to programmes played, Paul alexander hots every thursday, this scedule of people resemembles radios such as Kerrang! and Hallam FM as they all play music with different presenters. Like Kerrang! Beats radio also targets a niche audience, this is becuase it mainly plays electronic and dance music which often targets a younger audience (18+) due to this type of music being played in nightclubs and bars. Internet radio are often used as they want poeple to be able to listen regardless of their location. As Beats radio gets no commerical funding from advertisments it has a small team, with 3 producers (program director, music director and social media manager) and 7 presenters throughout the week, this is different to other radios such as Hallam FM and Kerrang! as they would have a much bigger production company. As they only have a small listening they are able to operate in this way.
Public
BBC Radio 4 is a public radio station, this means the funding comes from the goverment and not from advertisments. BBC Radio 4 has a wide range of programmes from dramas, news, current events and lifestyle, all of these target an older audience due to their content, for instance a drama played on Radio 4 is 'The Archers' which is about a fictional farmers village which has been playing for a long time. As the Archers has been played a long time it has become one of the most popular programmes on the radio with a listener ship on around 4.7 million, this is because people will follow it each week like a soap show. Their Political programmes may also target an older audience due to it stereotypically being in the interest of the older audience. This is different to Stations such as Hallam FM as they target a younger/family audience which they may put on to entertain the children where as this station is mainly used to inform the audiece.
Non-Profit
Forge Radio is a radio station run by the University of Sheffield, this caters to the needs of the university students with music, events updates and interactive segments. The Radio station is presented by the student, this makes it relatable to the audience and includes information they want to hear about. Unlike other radio stations such as Kerrang! Forge targets quite a small audience as the radio is for students and offers information to benefit the students. The Roar show which broadcasts every Wednesday keeps the audience up to date with the university sport results and interviews with the teams, this targets the students as they may want to know how their team went on and support future games, this would not typically target (like other stations) non-students as they wouldn't be as interested in the games. Forge also plays a variety of music such as pop, RnB, Grunge, Rock ect. on different segments, this means all the students are able to listen to something as they may be interested In different genres of music.
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