Analysis of a Radio Station P2:
HeartFM is operated by Global UK which is a conglomerate of 12 subsidiaries of different radio stations Heart FM is one of them radio stations, because this is owned by a conglomerate it is a commercial radio show, this means it is funded through advertisements and sponsors, one of these include Plus Net and Pizza Hut as it relates to their target audience.
The target audience for this station is C2DE families, this is shown through the music they play as they mainly play pop music, this type of music is family friendly as pop is a wide genre which most people listen to, they also use none explicit track with excessive swearing, sexual or offensive content in order to cater to this audience. I can also see through the listener ship that Heart FM is listened at peak times such as breakfast and drive-time, this fits in the schedule of families as they are at school and work during the other hours. Another indication to their target audience is the adverts they play, they often play adverts from Pizza Hut or places like Aldi which give the audience offers they are holding at the moment which indicates this is a C2DE audience due to the being interested in these places and the offers they may have on.
Heart FM is used entertain and inform the audience, it entertains the audience by playing a variety of music but also informs the audience by giving them travel and news updates every 15 minutes. This is important for the audience as a lot of people listen to the radio in the car, this means they will want to know the latest travel updates in order to see if there is any disruption to their journey.
HeartFM is operated by Global UK which is a conglomerate of 12 subsidiaries of different radio stations Heart FM is one of them radio stations, because this is owned by a conglomerate it is a commercial radio show, this means it is funded through advertisements and sponsors, one of these include Plus Net and Pizza Hut as it relates to their target audience.
The target audience for this station is C2DE families, this is shown through the music they play as they mainly play pop music, this type of music is family friendly as pop is a wide genre which most people listen to, they also use none explicit track with excessive swearing, sexual or offensive content in order to cater to this audience. I can also see through the listener ship that Heart FM is listened at peak times such as breakfast and drive-time, this fits in the schedule of families as they are at school and work during the other hours. Another indication to their target audience is the adverts they play, they often play adverts from Pizza Hut or places like Aldi which give the audience offers they are holding at the moment which indicates this is a C2DE audience due to the being interested in these places and the offers they may have on.
Heart FM is used entertain and inform the audience, it entertains the audience by playing a variety of music but also informs the audience by giving them travel and news updates every 15 minutes. This is important for the audience as a lot of people listen to the radio in the car, this means they will want to know the latest travel updates in order to see if there is any disruption to their journey.
The main income for this station is through sponsors and advertisements, a recent example for this is PlusNet, they sponsored on their recent competition '30k triple play', this meant that every time the competition is mentioned PlusNet are mentioned which benefits both HeartFM and PlusNet. Also advertisements are every 15 minutes, around which time new people can enter the competition.
HeartFM can be accessed from a mobile app, online streaming, TV/Satellite, physical radio. This is beneficial for Heart as it means they attract a wider listenership, this is important as more likely to to get sponsors and advertisements which fund their station. Being able to be accessed from different devices is important for HeartFM as it means more people can listen to their radio station. Heart can also be accessed via their website, this also increases reach as people can listen to this no matter their geographical location.
The show is scheduled as: Simon Beale (1am-4am overnight, early morning), Jenni Falconer (4am-6am early breakfast), Dixie and Emma (6am-10am breakfast),Toby Anstis (10am-1pm music), Matt Wilkinson (1pm-4pm music), Rich Williams (4pm-7pm), Sian Welby (7pm-10pm),Kat Shoob (10pm-1am). Matt Wilkinson's programme at 1pm-4pm plays music and promotes their 30k triple play competition where audiences could win £30,000. Also in this the advertisements include discount advertisements such as 2 for 1 Pizza Hut, this may be because the audience reaching this programme are of C2DE and look for offers and deals when shopping. As Rich Williams programme is played in traffic 'rush hour' then it features a lot of news and travel updates, this is because the audience are more likely to be travelling in this time as so need to know if there will be any disruption to their travel.
Analysis of a Radio Programme M2:
Dixie & Emma lead the 6am-10am breakfast show on heart FM, the purpose of this programme is to get people ready for the day, they do this with music and talk of latest news and travel updates before they leave the house. The news stories include both global and local as heart broadcasts across the UK. The show begins a jingle, this makes it recognisable to the audience as they know the show is beginning, the jingle is also used in the morning show which is used to wake the audience up. The show begins with chat of the latest news, Dixie and Emma decided to talk about the death of Stephen Hawking to start the show, this chatty structure is used entertain the audience.
They also use music in the beginning of the show in order to wake the audience up such as Black eyed Peas- Where is the Love, this is used as it is a song which the audience enjoy but also as it is upbeat it can get the audience up, other songs such as Lady Gaga- Edge of Glory, this is used as it is an upbeat song which will get the audience up as this is a breakfast show, this also fits with the interests the target audience as they listen to pop songs, again this entertains the audience and gets them up.
The income from this show is through advertisements, one of the denoted was Sheffield arena, this was used as they is music radio, this means it targets the an audience with interests in music which may want to go an artist at the arena. This is also targeting an audience around Sheffield, this is because this specific radio programme is broadcasted across Yorkshire and so targets an audience in this location. As part of this they advertise a Katy Perry concert, this artist is often played and so they know the audience will be interested in her music. It is important for Heart to target the correct audience as then the advertisement is more accurate, this could mean the company come back to pay for more advertisements on air.
Later on in the content it gives weather, travel and new updates (around 7:30) this is because it is when most people would leave the house, they do this in order to inform the audience about their travel as they may need to know road closures/delays when on there way to work. The weather and traffic updates are played every 15 minutes, this is because in rush hour the traffic may be constantly changing due to high volumes of traffic or accidents. Also around this time they have giveaways/competitions, this is because this is the peak time people will be listening to the radio on the way to work, an example of this is the 30k triple pay competition where audience have a chance to win 30k. Music used throughout the programme to fulfil the purpose of entertaining the audience.
On this breakfast programme there are 2 main presenters (Dixie & Emma) they use 2 presenters at this time as it is more of a chatty format, this is done as it can be more entertaining for the audience and as it is the morning they will have high listenership figures. Also this chatty format can engage the audience more meaning they are more likely to get up which is a main purpose of the breakfast programme. Along side these presenters there is one person for travel & news and one for weather, this is important for a morning show as they need to keep the audience involved with what is happening around them. In order to record this programme recourses such as a microphone, mixing desk, play server, faders and monitors are needed inorder for the show to flow easily and allow the DJs to input the correct music or effects while the show is on air which requires scheduling a planning before.
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