Henry Jenkins also believes that eventually all media will flow through one 'black box' as they grow and change to become one box with multiple platform access.
The black box is advantages to audiences as it is easily portable, this is due to not having to carry round multiple devices for different things i.e streaming the internet, playing games, instant messaging and listening to music can now all be done through one mobile device. This is also cheaper for the audience as they only need one device to listen to the radio and this is gives them more choice as to how they prefer to listen to the radio. A advantage for the producer is that it reaches a wider audience through having access on different devices, this increases listenership for the station, by increasing listenership it means they may be able to gain more funding through more advertises.
Heart FM
HeartFM can be accessed from a mobile app, online streaming, TV/Satellite, physical radio. This is beneficial for Heart as it means they attract a wider listenership, this is important for radio stations as if they have a high listenership they are more likely to to get sponsors and advertisements which fund their station. The mobile app will draw in more listeners as they can listen to it wherever they are and it is free, this is important as other music apps ask for a subscription payment which may put off an audience, as well the app offers extra content such as showbiz news, schedule and information on presenters. Tv Radio can be used to get more reach, this is because you don't have to be in a certain area to listen to them, this is important for Heart as it means more people can listen to their radio station. Heart can also be accessed via their website, this also increases reach as people can listen to this no mater their geographical location.
Statistics from RAJAR show a reach of 11%, this shows that through convergent technologies the station has higher reach.
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