LO3: Treatment

Rad Radio Treatment

Title:

Our show is called rad radio, this is because it is a chatty pop music programme aimed at teenagers and so this name will be an catchy fun name for our programme.

Medium:

We have decided to make a radio station which plays popular music aimed at an ABC1 audience and a both male and female audience. We have chosen to do this as there are not many radio stations that appeal to higher class teenage audience.

Proposed content:

Rad Radio will include the latest pop music, quiz’s, interviews, news and competitions, this content fits with our target audience and conventions of this type of program. As this is aimed at teenagers we want to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes. We want to also include interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we can promote their band to the local community.

Running Order:

(The first 30 minutes running order)

3:00 introductions

3:03 Weather

3:05 News

3:07 Music

3:12 Presenters talking

3:16 Music

3:20 adverts

3:23 Weather

3:25 News

3:27 Music

3:30 Presenters talking

Scheduling:

Our programme is scheduled in drive time hours between the hours of 3pm – 6pm, this will target our audience as they will hopefully be finishing school/ university around this time and are most likely to be listening on their way home.

Target Audience:

we want to play pop/top hits music as it allows a wide audience, our audience will be ABC1 15-30 year-olds, We want a ABC1 audience as using sponsors such as CityTaxi and Fret magazine as they are local companies, this means they will need a disposable income in order to use these services. We will play music such as Rhianna and Drake as it is what the target audience is interested in, we have scheduled our programme in the drive-time as we think it is when our target audience is most likely to listen to the radio.

Key Personnel:

As part of our radio programme we are using 2 presenters, this is because we want our show to be chatty and informal, this is important as it helps the audience connect with the show which could make them want to listen to the show. We also need sound editors when creating sound effects for the programme which are used to make it more interesting and entertain the audience more.

Health & Safety:

In the recording studio it could be dangerous because of all the wires we'll have from the microphone, the recording system and the Mac computer, these will all be tripping hazards and the sound booth where it’s quite small if you do trip you're likely to hurt yourself. Sound levels are also important as if we accidentally have the sound really loud it could damage the hearing of anyone using the headphones or near  the speakers. We also need to look after the equipment as well as ourselves as it costs a lot and damage can easily be avoided in most situations.
 

Hardware and software:

 

For our radio programme we will need software such as a digital mixing desk with controls to control adverts/volume/ microphones to fade in and out, we can use GarageBand to do this wile editing. We will also need software such as GarageBand to edit the Jingle or music audio files together using WAV and FLAC as they are high quality and lossless. To record out show we need hardware such as a computer, microphone, speakers and mixing desk, this is based on research i have down of technologies needed. We need this inorder to make our shows as professional as possible.

Audio Assets:

Rad Radio will use assets taken from separate websites, we have looked on freesounds.com which use the creativecommons licence meaning we’re able to use the sounds and music for free on our show as it is royalty free. We also looked on Incompetech.com which uses the creativecommons licence also meaning we can use the music for free however none of the songs appealed to us so we’re just going to use songs from freesounds.com. We will also use loops on garage band to create some if the songs used in our radio programme this is also royalty free therefore no licencing will need to Be payed to use the loops and they are good quality so they will be useful to use in our broadcast.

Budget:

We’ll be getting the equipment hire and studio for free which takes a large amount off the budget, we get this for free as we’re members of UTC Sheffield and they’ll allow us to use the equipment for free. Licencing would cost a lot however we’re using royalty free music and sound effects meaning we’re aloud to use them for free. The songs we play we’ll need a licence for therefore this is really the only thing we have to pay for and it would be quite expensive. Another thing we would have to pay for is the singer Kaidawg to do the interview however he has agreed to do it for free.

Funding:

We will get most of our funding from advertisements as they will want to be advertised on our show therefore they are willing to pay us to broadcast their advertisements. Another thing we can use to get money is sponsorships as someone might want to sponsor a specific part of our show, an example would be a holiday company sponsoring the section of the show where we have a quiz where if they get all the questions right they win a holiday.

Production Schedule: