LO4: Evidence of editing and exporting

As we recorded content straight onto garage band most the content was already in place, to edit we also used garage band to move and cut clips to that they fit and conversation between the presenters flowed. next we added sound effects and music, these were added from the garage band gallery. We used these sounds in both adverts and Kaidawg rap.  Finally we imported music track as that is what our radio show is about, we downloaded these from YouTube  and inserted a 10 second clip into our radio show. By editing in the music this helped us meet the convention of our show, this is because our show is mainly based around music and so it would not fit the purpose without any music in it, we also choice up-to-date pop music which fits with our target audience of teenagers as this is the music they are likely to listen to. Our jingle that we edited using upbeat music and sound effects can help get the audiences energy up, this is because our show is a drivetime show and so the audience their energy boosted after a day at school/college or work.

When exporting we first had export off GarageBand into audition, this was to change the audio levels due to the microphone, we had to change this so that the sound came our of both sides not just one, we did this by extracting the channels to mono files in audition. Next in order to upload this to youtube it needed to be converted into MP4 and so had to be exported out of premier as an MP4. 

LO3: Treatment

Rad Radio Treatment

Title:

Our show is called rad radio, this is because it is a chatty pop music programme aimed at teenagers and so this name will be an catchy fun name for our programme.

Medium:

We have decided to make a radio station which plays popular music aimed at an ABC1 audience and a both male and female audience. We have chosen to do this as there are not many radio stations that appeal to higher class teenage audience.

Proposed content:

Rad Radio will include the latest pop music, quiz’s, interviews, news and competitions, this content fits with our target audience and conventions of this type of program. As this is aimed at teenagers we want to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes. We want to also include interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we can promote their band to the local community.

Running Order:

(The first 30 minutes running order)

3:00 introductions

3:03 Weather

3:05 News

3:07 Music

3:12 Presenters talking

3:16 Music

3:20 adverts

3:23 Weather

3:25 News

3:27 Music

3:30 Presenters talking

Scheduling:

Our programme is scheduled in drive time hours between the hours of 3pm – 6pm, this will target our audience as they will hopefully be finishing school/ university around this time and are most likely to be listening on their way home.

Target Audience:

we want to play pop/top hits music as it allows a wide audience, our audience will be ABC1 15-30 year-olds, We want a ABC1 audience as using sponsors such as CityTaxi and Fret magazine as they are local companies, this means they will need a disposable income in order to use these services. We will play music such as Rhianna and Drake as it is what the target audience is interested in, we have scheduled our programme in the drive-time as we think it is when our target audience is most likely to listen to the radio.

Key Personnel:

As part of our radio programme we are using 2 presenters, this is because we want our show to be chatty and informal, this is important as it helps the audience connect with the show which could make them want to listen to the show. We also need sound editors when creating sound effects for the programme which are used to make it more interesting and entertain the audience more.

Health & Safety:

In the recording studio it could be dangerous because of all the wires we'll have from the microphone, the recording system and the Mac computer, these will all be tripping hazards and the sound booth where it’s quite small if you do trip you're likely to hurt yourself. Sound levels are also important as if we accidentally have the sound really loud it could damage the hearing of anyone using the headphones or near  the speakers. We also need to look after the equipment as well as ourselves as it costs a lot and damage can easily be avoided in most situations.
 

Hardware and software:

 

For our radio programme we will need software such as a digital mixing desk with controls to control adverts/volume/ microphones to fade in and out, we can use GarageBand to do this wile editing. We will also need software such as GarageBand to edit the Jingle or music audio files together using WAV and FLAC as they are high quality and lossless. To record out show we need hardware such as a computer, microphone, speakers and mixing desk, this is based on research i have down of technologies needed. We need this inorder to make our shows as professional as possible.

Audio Assets:

Rad Radio will use assets taken from separate websites, we have looked on freesounds.com which use the creativecommons licence meaning we’re able to use the sounds and music for free on our show as it is royalty free. We also looked on Incompetech.com which uses the creativecommons licence also meaning we can use the music for free however none of the songs appealed to us so we’re just going to use songs from freesounds.com. We will also use loops on garage band to create some if the songs used in our radio programme this is also royalty free therefore no licencing will need to Be payed to use the loops and they are good quality so they will be useful to use in our broadcast.

Budget:

We’ll be getting the equipment hire and studio for free which takes a large amount off the budget, we get this for free as we’re members of UTC Sheffield and they’ll allow us to use the equipment for free. Licencing would cost a lot however we’re using royalty free music and sound effects meaning we’re aloud to use them for free. The songs we play we’ll need a licence for therefore this is really the only thing we have to pay for and it would be quite expensive. Another thing we would have to pay for is the singer Kaidawg to do the interview however he has agreed to do it for free.

Funding:

We will get most of our funding from advertisements as they will want to be advertised on our show therefore they are willing to pay us to broadcast their advertisements. Another thing we can use to get money is sponsorships as someone might want to sponsor a specific part of our show, an example would be a holiday company sponsoring the section of the show where we have a quiz where if they get all the questions right they win a holiday.

Production Schedule:

LO3: Evidence of setting up equipment

LO3: Audience feedback

From doing this audience survey we have found that the audience enjoy music and sound effects as it keeps them interested in the show, we also found that they enjoy the presenters gossip and competition due to it adding something different into the programme. To improve our radio programme we will include more sound effect and jingles to our show to keep the audience entertained throughout.

LO3: production shcedule

(these were made by Abbie)

LO3: Evidence of Recording (P4)

LO3: justifying codes and conventions (D1)

Our radio programme is a Top hits gossip show where we play all the latest music alongside celebrity gossip and news. Our show will meet conventions of a radio show as we will include music, this is important when presenting this type of radio as it is the main attraction for the audience as most people listen to a radio show for the music they play. We will play mainly pop music as it is the most popular genre and fits the conventions of our type of radio programme.

We will also include jingles throughout our show, this is to make the show recognisable but also to fit with the conventions of a radio programme as these are used in every radio show. As our programme will be broadcasted between the hours of 3-6 we are including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. it is important to have these regularly as traffic may change which could effect the audiences journey.

Another convention of gossip show is to have phone-ins we will include this by hosting a competition, this give the audience a chance to interact and appear on the show inorder to gain prizes, this a popular convention for this type of radio programme due to it getting the audience more involved and it can attract more of an audience if they want to win the prizes. As our show is based around music we will have the competition centred around music by getting the audience to guess the next line of a song, this is important as it plays to the audiences interest and so they are more likely to listen and participate.

We decided to keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using words such as 'nah' makes them more relatable to a local audience, we can see this as a convention for most shows as if the presenters are seen more like a friend (use peer to peer) language then they may be more inclined to listen or even interact with the show. Radio programmes such as CapitalFM allow their presenter to have northern accents as they have a mainly northern audience which makes the presenter and show seem more relatable to the target audience.

As our show is local we have ensured all news and weather updates are Sheffield based, this is because it is most useful to our audience as they are the one who will be listening, again this is a popular convention as local shows do not need to inform their audience of information not relating to their area and often an audience will tune into local programmes inorder to get local information.

Our planned radio show is mainly a commercial radio programme so we get our money from advertisements, as part of this we have decided to include advertisements which we will in turn get paid for. According to our target audience we are going to advertise local places such as clothing companies and food places as these are places which our audience will be interested in going. Advertisements are a convention of commercial radio programmes as it is the way they receive funding