Wednesday, 21 March 2018
Tuesday, 13 March 2018
LO3: justifying codes and conventions (D1)
Our radio programme is a Top hits gossip show where we play all the latest music alongside celebrity gossip and news. Our show will meet conventions of a radio show as we will include music, this is important when presenting this type of radio as it is the main attraction for the audience as most people listen to a radio show for the music they play. We will play mainly pop music as it is the most popular genre and fits the conventions of our type of radio programme.
We will also include jingles throughout our show, this is to make the show recognisable but also to fit with the conventions of a radio programme as these are used in every radio show. As our programme will be broadcasted between the hours of 3-6 we are including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. it is important to have these regularly as traffic may change which could effect the audiences journey.
Another convention of gossip show is to have phone-ins we will include this by hosting a competition, this give the audience a chance to interact and appear on the show inorder to gain prizes, this a popular convention for this type of radio programme due to it getting the audience more involved and it can attract more of an audience if they want to win the prizes. As our show is based around music we will have the competition centred around music by getting the audience to guess the next line of a song, this is important as it plays to the audiences interest and so they are more likely to listen and participate.
We decided to keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using words such as 'nah' makes them more relatable to a local audience, we can see this as a convention for most shows as if the presenters are seen more like a friend (use peer to peer) language then they may be more inclined to listen or even interact with the show. Radio programmes such as CapitalFM allow their presenter to have northern accents as they have a mainly northern audience which makes the presenter and show seem more relatable to the target audience.
As our show is local we have ensured all news and weather updates are Sheffield based, this is because it is most useful to our audience as they are the one who will be listening, again this is a popular convention as local shows do not need to inform their audience of information not relating to their area and often an audience will tune into local programmes inorder to get local information.
Our planned radio show is mainly a commercial radio programme so we get our money from advertisements, as part of this we have decided to include advertisements which we will in turn get paid for. According to our target audience we are going to advertise local places such as clothing companies and food places as these are places which our audience will be interested in going. Advertisements are a convention of commercial radio programmes as it is the way they receive funding
We will also include jingles throughout our show, this is to make the show recognisable but also to fit with the conventions of a radio programme as these are used in every radio show. As our programme will be broadcasted between the hours of 3-6 we are including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. it is important to have these regularly as traffic may change which could effect the audiences journey.
Another convention of gossip show is to have phone-ins we will include this by hosting a competition, this give the audience a chance to interact and appear on the show inorder to gain prizes, this a popular convention for this type of radio programme due to it getting the audience more involved and it can attract more of an audience if they want to win the prizes. As our show is based around music we will have the competition centred around music by getting the audience to guess the next line of a song, this is important as it plays to the audiences interest and so they are more likely to listen and participate.
We decided to keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using words such as 'nah' makes them more relatable to a local audience, we can see this as a convention for most shows as if the presenters are seen more like a friend (use peer to peer) language then they may be more inclined to listen or even interact with the show. Radio programmes such as CapitalFM allow their presenter to have northern accents as they have a mainly northern audience which makes the presenter and show seem more relatable to the target audience.
As our show is local we have ensured all news and weather updates are Sheffield based, this is because it is most useful to our audience as they are the one who will be listening, again this is a popular convention as local shows do not need to inform their audience of information not relating to their area and often an audience will tune into local programmes inorder to get local information.
Our planned radio show is mainly a commercial radio programme so we get our money from advertisements, as part of this we have decided to include advertisements which we will in turn get paid for. According to our target audience we are going to advertise local places such as clothing companies and food places as these are places which our audience will be interested in going. Advertisements are a convention of commercial radio programmes as it is the way they receive funding
Monday, 12 March 2018
LO3: Legal and Ethical (M3)
As we are creating a radio programme for SheffieldLive we need to stick to Ofcom and RAJAR guidelines to ensue our radio programme is suitable to air, as SheffieldLive is a community radio station we need to make sure our programme has social gain.
Ofcom:
Offensive Langauge on Radio:
Ofcom:
Offensive Langauge on Radio:
- Protection of under 18s:
As our programme is due to be broadcasted 3pm until 6pm it is a potential time when children may be listening, this is due to the timing schedules ofcom has set (6am-9am 3pm-7pm). As our programme is within these times we have to ensure we do don't use an offensive or defamatory words, if any offensive language is used it must be put in context and not direct. “Offensive language must not be broadcast when children are particularly likely to be listening, unless it is justified by the context”. When writing our script and recording we have not used any language which could be deemed offensive due to the timings our programme is on. This is important as if we did not follow this guideline then our programme may be forced onto a later time or even taken off air.
As we will be playing music in our programme we have to monitor the language in the music we play. "Broadcasters should take particular care when broadcasting music tracks at times when children are particularly likely to be listening." This means any music we play on our programme has to be checked for offensive language and blurred/remixed to take this our, again this is due to the timing of our programme as children could possibly be listening which could cause distress.
Our programme includes an celebrity interview, due to ofcom guidelines we have to monitor content in this interview, this is important as the celebrity could use offensive language which could distress the audience, due to the timing of this programme children may be listening. We need to ensure the celebrity guest is suitable for the target audience and will not cause offensive to the audience. To make sure our interview is within ofcom guidelines we have semi-scripted the interview and will brief the guest to not use offensive language or comments within the interview, this is important as if children are listening they may be influenced by their actions or language used by the celebrity.
Throughout our radio programme we will not use sexualised or offensive themes/language, this is because it would not follow ofcoms guidelines and therefor could get our show taken off air.
Harm and Offence:
As our show is based around music we have to be careful of copyright laws, inorder to do this we have only used 10 seconds of each song at one time, this prevents us from getting into to trouble with the music producers. If we were to use more then 10 seconds we would have to contact the music producer to ask for permission, we would do this via email or telephone and get evidence of that.
If our programme has phone-ins we have to ensure we keep all audience information is secure, this is due to data protection laws which command we do not share personal information such as phone numbers, email or addresses with other people or companies. we may need to collect this information when doing competitions if we have to send information or a prize to the contestant. We will ensure the data is secure by encrypting it so no one can access it without the password.
Our programme includes an celebrity interview, due to ofcom guidelines we have to monitor content in this interview, this is important as the celebrity could use offensive language which could distress the audience, due to the timing of this programme children may be listening. We need to ensure the celebrity guest is suitable for the target audience and will not cause offensive to the audience. To make sure our interview is within ofcom guidelines we have semi-scripted the interview and will brief the guest to not use offensive language or comments within the interview, this is important as if children are listening they may be influenced by their actions or language used by the celebrity.
Throughout our radio programme we will not use sexualised or offensive themes/language, this is because it would not follow ofcoms guidelines and therefor could get our show taken off air.
Harm and Offence:
- Misleading material:
As part of our radio programme we need to include correct, non misleading content. "This rule is therefore designed to deal with content that materially misleads the audience so as to cause harm or offence". This is because if we broadcast misleading content our viewers may be influenced and share this content, we could then be liable for sharing defamatory content which could have our radio programme taken off air. As well some of our listeners may be young which could be easily influenced.
As we are creating a programme on a community radio station we can not use terms which may be seen as harmful or offensive to any group of people, this is because anybody can be listening due to the wide range of programmes available on Sheffield Live. Racist terms cannot be used as part of our programme as it is offensive and could cause distress to the auidence, if language/content on our programme consisted of racist terms it could be taken off air by ofcom. "broadcasters should be aware that the use of bad language directly coupled with holy names may have a particular impact on people with strongly held beliefs which goes beyond any offence that may be caused by the bad language itself." If racial or religious content is deemed discriminatory it can be taken off air by ofcom, we will avoid this by not including content which is not seen to be harmful and offensive.
Fairness:
Fairness:
- Participation:
Our Radio programme does include a competition, because of this we need to ensure our programme complying with participation guidelines. This rule ensures that we have to let everyone participate in the competition as refusal can prevent the show from being broadcasted or be taken off air.
As our show is based around music we have to be careful of copyright laws, inorder to do this we have only used 10 seconds of each song at one time, this prevents us from getting into to trouble with the music producers. If we were to use more then 10 seconds we would have to contact the music producer to ask for permission, we would do this via email or telephone and get evidence of that.
If our programme has phone-ins we have to ensure we keep all audience information is secure, this is due to data protection laws which command we do not share personal information such as phone numbers, email or addresses with other people or companies. we may need to collect this information when doing competitions if we have to send information or a prize to the contestant. We will ensure the data is secure by encrypting it so no one can access it without the password.
Sunday, 11 March 2018
LO3: Planning ideas (P4)
Mindmap:
From this we have chosen to have our radio a music radio, with gossip and interview updates included. we want to play pop/top hits music as it allows a wide audience, our audience will be ABC1 15-30 year-olds, we want a ABC1 audience as using sponsors such as CityTaxi and Fret magazine means they will need a disposable income. We will play music such as Rhianna and Drake as it is what the target audience is interested in. We will have 3 presenters to give a chatty feel to the show.
Moodboard and audience break down:
Scheduling and justification
Our radio programme wil be broadcasted between the hours of 3 and 6 as this is the time most students, which is who our radio show is targeted at, will be going home therefore they will be most likely to listen to our show at this time. We will plan our show knowing that it will be broadcast at this time as at this time there is a high chance children will be listening therefore we need to make sure that our show is suitable for child to listen to. This time is similar to Heart radio's 4pm to 7pm show by Rich Williams. His show is also themed around driving home as it's called drivetime, this is similar to ours are ours is aimed at people driving home.
Content
Our radio show will concist of three differnt sections.
Section 1: This section will consist of music as this is what a conventional radio consits of. The main reason for our audience to listen to our radio show is to listen to popular music which is what we'll play therefore this will be a big part of the show.
Section 2: This section will consist of the news, it will report on subjects that I think are important in teenagers amd young adults lifes, such as the weather as they like to go out a lot to hang out with friends. Traffic is also something we will report on as again they'll want to go outside, the older side of our audience will likely be driving and the younger side will be getting a lift or getting public transport so traffic effects our audience a lot.
Section 3: This section will consist of an interview with a popular celebrity as this is could attract their fanbase to come and listen to the show. The interview will be with Kaidawg as he has a new album coming out meaning everyone will be waiting to hear what they say.
Section 4: This will consist of a quiz which will attract people to come and listen to our radio as the quiz will include songs that was previously on our show so people will listen to our show for a chance to win a prize. The audience could also have to pay to get involed therefore it's another way for us to make profit.
Jingles
We will have jingles throughout our show to keep reminding the audience which show they're listening to. To make the jingle as effective as possible it will say the name of the show RAD radio loudly and clearly so that the audience know it's a jingle for RAD radio. The jingle will also be catchy to get it stuck in the listeners head so it's more likely that they'll remember it. It is conventional for radio shows to have jingles such as BBC Radio 2, it is a completely different show to what we want to have however it also has a jingle which is iconic and everyone remembers, this shows just how powerful Jingles can be.
Advertisements
we will have a range of advertisements throughout the radio programme which will play at regular breaks. This is important as our show is free to listen to therefore in order for us to gain profit we need to have advertisements in it as the advertisers will pay for their show to be advertised on our radio show. A sponsorship is also something we'll include in our show as this will just be more of an income for us, the sponsor will be in a section that fits well such as a sponsor for a section of the show such as a competition as the prize could be to do with the sponsor. Both the advertisers and the sponsor will have to do with our target audience and be something that people with high disposable income will buy, so it will likely be something that cost a lot. They will also be advertisements that appeal to our target audience of 16 - 25 year olds otherwise they won't be fully effective on our radio show and they won't fit either. Most radio shows will have jingles however a radio like BBC 1 does not have advertisements as it is a public service broadcaster which means that because people pay for a TV licence then the BBC don't have to play adverts because this is how they make money.
News Feature
Scripts
This is the script that based on all the planning.
(Matt and Abbie created the main body while I wrote the competition section and formatted the whole script)
Assets required for production
The first range of assets we'd need is sound effects as the show may get a bit boring if it's just us talking the whole time, sound effects will add excitement and emotion to the show. Another thing we'll need is music as this will be in the background so that it isn't just silence in the background as without music it may sound awkward or even sound dull.
We'll also need music to play on our show as it is a radio show which people listen to because of the music that we play. It will be pop music as this is the type of music our audience listen to.
It is conventional for radios to use sound effects and background music as radio stations like Heart has music in the background and also include sound effects in certain areas to add an effect.
Other assets we'd need to actually produce the radio show is presenters as these will be the people speaking on the show, these need to be lively and fun and will be a male and female young adults as this is who our show is targeted at so having the presenters be the same as the target audience will make it more entertaining for the target audience.
We'll have a news presenter as well to inform the audience on important issues as this is a convention of radio shows. We may also need guests or a popular person to be interviewed on the show as this will be something that'll be in radio show to make the show more attracting for fans of the guest, this will also provide something other than music and news in our show.
All radio shows have presenters such as Big John at Breakfast has Big John Liselle and producer James, these are lively people who suit the middle class audience.
Equipment we need to have to record the show is a microphone, a computer and software on it like Garage Band or Adobe Audition.
Saturday, 10 March 2018
LO2: Technology and Processes (M2)
Traditional Broadcast Methods
Radio has been transformed as we now use digital methods rather than analogue.
A DJ (Disc Jockey) will cue music, jingles, adverts (the order of the adverts are predetermined due to how much money the company has paid to get their advert played) adverts are also played a certain times due to peak times and amount paid such as on Heart fm Pizza Hut are often advertised around morning and night rush hour, this is probably because they are one of highest paying company who want to be advertised.
Traditionally DJs would have to produce and edit music/features for the show although now there are new technologies and producers to do this instead as it was very time consuming.
Traditionally songs were played using a vinyl recorder or 8 track recorder although now cued by the DJ which was very expensive because there was excess equipment to cater to all the music (some were vinyl, some were 8-track). Pre- recorded packages were used when reporting on stories or interviews which could have been played in the appropriate time slot. An Ident is the jingle used at the beginning and throughout the show, these would have been recorded on analogue tapes. Splicing is used to manually editing the tape by cutting it up and sticking it back together in the right order to cut out the bits which weren't needed.
Impact of technology broadcasting
In the 80s digital technologies introduced CDs which started to replace the analogue formats used before, this was used as it improved the sound quality. CDs are also smaller meaning more could be stored in the same space as a vinyl would. CDs a quicker and easier to operate than vinyls.
The 90s introduced recordable digital format such as a mini disc and digital audio tape which made the DJs production easier.
21st century has revolutionised radio production, most radio music is now stored on computer servers ( a play server) this has compacted the storage as it is all on the play server. Through this the DJs job is more simple, with them just have to click on the song to play it. Each song also has the duration and sometimes even how much intro music so the DJ doesn't speak over the lyrics. At Heart FM they will use player servers to store all their music, this is to make the DJs job more simple and to ensure the audience have the best experience when listening. A digital mixing desk controls are used control adverts/volume/ microphones to fade in and out, through these change of technology it has made the DJs job simpler. To edit Jingle or music together audio files such as WAV and FLAC would be used as they are high quality and lossless.
Non-linear editing packages mean things do not need to be edited in order, such as Pro Tools, Adobe Audition, sound booth or Cubase are used to edit recorded programmes, packages, idents, adverts and stings. This software is usually already built in the hardware which has aloud the rise of the prosumer as anyone can create there own radio show through these software. These will mainly be used to edit pre-recorded content to play on the show.
To create a radio show there needs to be specific roles such as; producer which plans what goes where, sound control, sticking to guidelines. Assistant producer who uses the computer for live research/ audience participation on social media. Presenter is responsible for presenting the show and entertaining the audience. Finally the news-team who are in the other room sorting through news in order to inform the presenter of new updates.
It is important when planning a radio show such as Heart FM to stick to song guidelines, this is because if not your show could be taken off air. In order to do this the show has to be planned in advance,part of this is creating a running order. The running order establishes the songs, information and content they will talk about and when in the show. Another aspect of show planning is having playlist meetings, in this they select about 50 tracks which are separated into an ABC list, C list contains new songs with less rotation (about 4-6) B list gets (8-12) and A list (15-25). This ranking is based on how much they are paid to play the music, how popular they are and how new they are. This system is also used so that the show can monitor the variety of their music so they audience are entertained.
Digital technologies can also impact the audience by changing how they interact. Traditionally the audience had to ring in or write letters to the studio, now they can interact through email, text, social media or blogs to interact with the radio (show social media/ blog page of heart fm). this has brought a rise in competitions. throughout the show on Heart FM the audience is encouraged to contact the presenters through social media or by the phone in order to enter competitions. The website can help the audience learn more, contact, listen live and listen to podcasts of the show. As Heart FM targets a slightly younger teen audience it has social media sites such as Instagram, Facebook, twitter and even an app to download, all this encourages the audience to interact with them, from this they can get interesting segments with listener feedback on subjects they are talking about on the show. This gets the audience excited as their opinion could be featured on the show.
Technologies have revolutionised radio by that radio is broadcasted live on the radio but can also be streamed online through webcams at a later time which would not have been available before web 2.0.
When creating a radio programme certain hardware is needed such as faders, digital cartwall, monitors and microphones, this is to ensure the programme flows smoothly and allows the DJ to easily access the information they need during the show. Faders are used to fade jingles, adverts and music in and out this is to make the programme seem more seamless rather than a straight cut. A digital Cartwall can store audio files, this allows easy accessing to audio files to be played and sort into schedules, this important to help the DJ when live on air as it allows easy access while broadcasting. Monitors and microphones are important in the production of radio programs, the monitors can hold audio file, information and schedules which the DJ may need to look at during the show and the microphones are used to record the show.
Radio has been transformed as we now use digital methods rather than analogue.
A DJ (Disc Jockey) will cue music, jingles, adverts (the order of the adverts are predetermined due to how much money the company has paid to get their advert played) adverts are also played a certain times due to peak times and amount paid such as on Heart fm Pizza Hut are often advertised around morning and night rush hour, this is probably because they are one of highest paying company who want to be advertised.
Traditionally DJs would have to produce and edit music/features for the show although now there are new technologies and producers to do this instead as it was very time consuming.
Traditionally songs were played using a vinyl recorder or 8 track recorder although now cued by the DJ which was very expensive because there was excess equipment to cater to all the music (some were vinyl, some were 8-track). Pre- recorded packages were used when reporting on stories or interviews which could have been played in the appropriate time slot. An Ident is the jingle used at the beginning and throughout the show, these would have been recorded on analogue tapes. Splicing is used to manually editing the tape by cutting it up and sticking it back together in the right order to cut out the bits which weren't needed.
Impact of technology broadcasting
In the 80s digital technologies introduced CDs which started to replace the analogue formats used before, this was used as it improved the sound quality. CDs are also smaller meaning more could be stored in the same space as a vinyl would. CDs a quicker and easier to operate than vinyls.
The 90s introduced recordable digital format such as a mini disc and digital audio tape which made the DJs production easier.
21st century has revolutionised radio production, most radio music is now stored on computer servers ( a play server) this has compacted the storage as it is all on the play server. Through this the DJs job is more simple, with them just have to click on the song to play it. Each song also has the duration and sometimes even how much intro music so the DJ doesn't speak over the lyrics. At Heart FM they will use player servers to store all their music, this is to make the DJs job more simple and to ensure the audience have the best experience when listening. A digital mixing desk controls are used control adverts/volume/ microphones to fade in and out, through these change of technology it has made the DJs job simpler. To edit Jingle or music together audio files such as WAV and FLAC would be used as they are high quality and lossless.
Non-linear editing packages mean things do not need to be edited in order, such as Pro Tools, Adobe Audition, sound booth or Cubase are used to edit recorded programmes, packages, idents, adverts and stings. This software is usually already built in the hardware which has aloud the rise of the prosumer as anyone can create there own radio show through these software. These will mainly be used to edit pre-recorded content to play on the show.
To create a radio show there needs to be specific roles such as; producer which plans what goes where, sound control, sticking to guidelines. Assistant producer who uses the computer for live research/ audience participation on social media. Presenter is responsible for presenting the show and entertaining the audience. Finally the news-team who are in the other room sorting through news in order to inform the presenter of new updates.
It is important when planning a radio show such as Heart FM to stick to song guidelines, this is because if not your show could be taken off air. In order to do this the show has to be planned in advance,part of this is creating a running order. The running order establishes the songs, information and content they will talk about and when in the show. Another aspect of show planning is having playlist meetings, in this they select about 50 tracks which are separated into an ABC list, C list contains new songs with less rotation (about 4-6) B list gets (8-12) and A list (15-25). This ranking is based on how much they are paid to play the music, how popular they are and how new they are. This system is also used so that the show can monitor the variety of their music so they audience are entertained.
Digital technologies can also impact the audience by changing how they interact. Traditionally the audience had to ring in or write letters to the studio, now they can interact through email, text, social media or blogs to interact with the radio (show social media/ blog page of heart fm). this has brought a rise in competitions. throughout the show on Heart FM the audience is encouraged to contact the presenters through social media or by the phone in order to enter competitions. The website can help the audience learn more, contact, listen live and listen to podcasts of the show. As Heart FM targets a slightly younger teen audience it has social media sites such as Instagram, Facebook, twitter and even an app to download, all this encourages the audience to interact with them, from this they can get interesting segments with listener feedback on subjects they are talking about on the show. This gets the audience excited as their opinion could be featured on the show.
Technologies have revolutionised radio by that radio is broadcasted live on the radio but can also be streamed online through webcams at a later time which would not have been available before web 2.0.
When creating a radio programme certain hardware is needed such as faders, digital cartwall, monitors and microphones, this is to ensure the programme flows smoothly and allows the DJ to easily access the information they need during the show. Faders are used to fade jingles, adverts and music in and out this is to make the programme seem more seamless rather than a straight cut. A digital Cartwall can store audio files, this allows easy accessing to audio files to be played and sort into schedules, this important to help the DJ when live on air as it allows easy access while broadcasting. Monitors and microphones are important in the production of radio programs, the monitors can hold audio file, information and schedules which the DJ may need to look at during the show and the microphones are used to record the show.
LO2: multiplatform distribution (P3)
Henry Jenkins also believes that eventually all media will flow through one 'black box' as they grow and change to become one box with multiple platform access.
The black box is advantages to audiences as it is easily portable, this is due to not having to carry round multiple devices for different things i.e streaming the internet, playing games, instant messaging and listening to music can now all be done through one mobile device. This is also cheaper for the audience as they only need one device to listen to the radio and this is gives them more choice as to how they prefer to listen to the radio. A advantage for the producer is that it reaches a wider audience through having access on different devices, this increases listenership for the station, by increasing listenership it means they may be able to gain more funding through more advertises.
Heart FM
HeartFM can be accessed from a mobile app, online streaming, TV/Satellite, physical radio. This is beneficial for Heart as it means they attract a wider listenership, this is important for radio stations as if they have a high listenership they are more likely to to get sponsors and advertisements which fund their station. The mobile app will draw in more listeners as they can listen to it wherever they are and it is free, this is important as other music apps ask for a subscription payment which may put off an audience, as well the app offers extra content such as showbiz news, schedule and information on presenters. Tv Radio can be used to get more reach, this is because you don't have to be in a certain area to listen to them, this is important for Heart as it means more people can listen to their radio station. Heart can also be accessed via their website, this also increases reach as people can listen to this no mater their geographical location.
Statistics from RAJAR show a reach of 11%, this shows that through convergent technologies the station has higher reach.
Friday, 9 March 2018
LO1 Task 3: Analysis of a radio station/programme (P2/M1)
Analysis of a Radio Station P2:
HeartFM is operated by Global UK which is a conglomerate of 12 subsidiaries of different radio stations Heart FM is one of them radio stations, because this is owned by a conglomerate it is a commercial radio show, this means it is funded through advertisements and sponsors, one of these include Plus Net and Pizza Hut as it relates to their target audience.
The target audience for this station is C2DE families, this is shown through the music they play as they mainly play pop music, this type of music is family friendly as pop is a wide genre which most people listen to, they also use none explicit track with excessive swearing, sexual or offensive content in order to cater to this audience. I can also see through the listener ship that Heart FM is listened at peak times such as breakfast and drive-time, this fits in the schedule of families as they are at school and work during the other hours. Another indication to their target audience is the adverts they play, they often play adverts from Pizza Hut or places like Aldi which give the audience offers they are holding at the moment which indicates this is a C2DE audience due to the being interested in these places and the offers they may have on.
Heart FM is used entertain and inform the audience, it entertains the audience by playing a variety of music but also informs the audience by giving them travel and news updates every 15 minutes. This is important for the audience as a lot of people listen to the radio in the car, this means they will want to know the latest travel updates in order to see if there is any disruption to their journey.
HeartFM is operated by Global UK which is a conglomerate of 12 subsidiaries of different radio stations Heart FM is one of them radio stations, because this is owned by a conglomerate it is a commercial radio show, this means it is funded through advertisements and sponsors, one of these include Plus Net and Pizza Hut as it relates to their target audience.
The target audience for this station is C2DE families, this is shown through the music they play as they mainly play pop music, this type of music is family friendly as pop is a wide genre which most people listen to, they also use none explicit track with excessive swearing, sexual or offensive content in order to cater to this audience. I can also see through the listener ship that Heart FM is listened at peak times such as breakfast and drive-time, this fits in the schedule of families as they are at school and work during the other hours. Another indication to their target audience is the adverts they play, they often play adverts from Pizza Hut or places like Aldi which give the audience offers they are holding at the moment which indicates this is a C2DE audience due to the being interested in these places and the offers they may have on.
Heart FM is used entertain and inform the audience, it entertains the audience by playing a variety of music but also informs the audience by giving them travel and news updates every 15 minutes. This is important for the audience as a lot of people listen to the radio in the car, this means they will want to know the latest travel updates in order to see if there is any disruption to their journey.
The main income for this station is through sponsors and advertisements, a recent example for this is PlusNet, they sponsored on their recent competition '30k triple play', this meant that every time the competition is mentioned PlusNet are mentioned which benefits both HeartFM and PlusNet. Also advertisements are every 15 minutes, around which time new people can enter the competition.
HeartFM can be accessed from a mobile app, online streaming, TV/Satellite, physical radio. This is beneficial for Heart as it means they attract a wider listenership, this is important as more likely to to get sponsors and advertisements which fund their station. Being able to be accessed from different devices is important for HeartFM as it means more people can listen to their radio station. Heart can also be accessed via their website, this also increases reach as people can listen to this no matter their geographical location.
The show is scheduled as: Simon Beale (1am-4am overnight, early morning), Jenni Falconer (4am-6am early breakfast), Dixie and Emma (6am-10am breakfast),Toby Anstis (10am-1pm music), Matt Wilkinson (1pm-4pm music), Rich Williams (4pm-7pm), Sian Welby (7pm-10pm),Kat Shoob (10pm-1am). Matt Wilkinson's programme at 1pm-4pm plays music and promotes their 30k triple play competition where audiences could win £30,000. Also in this the advertisements include discount advertisements such as 2 for 1 Pizza Hut, this may be because the audience reaching this programme are of C2DE and look for offers and deals when shopping. As Rich Williams programme is played in traffic 'rush hour' then it features a lot of news and travel updates, this is because the audience are more likely to be travelling in this time as so need to know if there will be any disruption to their travel.
Analysis of a Radio Programme M2:
Dixie & Emma lead the 6am-10am breakfast show on heart FM, the purpose of this programme is to get people ready for the day, they do this with music and talk of latest news and travel updates before they leave the house. The news stories include both global and local as heart broadcasts across the UK. The show begins a jingle, this makes it recognisable to the audience as they know the show is beginning, the jingle is also used in the morning show which is used to wake the audience up. The show begins with chat of the latest news, Dixie and Emma decided to talk about the death of Stephen Hawking to start the show, this chatty structure is used entertain the audience.
They also use music in the beginning of the show in order to wake the audience up such as Black eyed Peas- Where is the Love, this is used as it is a song which the audience enjoy but also as it is upbeat it can get the audience up, other songs such as Lady Gaga- Edge of Glory, this is used as it is an upbeat song which will get the audience up as this is a breakfast show, this also fits with the interests the target audience as they listen to pop songs, again this entertains the audience and gets them up.
The income from this show is through advertisements, one of the denoted was Sheffield arena, this was used as they is music radio, this means it targets the an audience with interests in music which may want to go an artist at the arena. This is also targeting an audience around Sheffield, this is because this specific radio programme is broadcasted across Yorkshire and so targets an audience in this location. As part of this they advertise a Katy Perry concert, this artist is often played and so they know the audience will be interested in her music. It is important for Heart to target the correct audience as then the advertisement is more accurate, this could mean the company come back to pay for more advertisements on air.
Later on in the content it gives weather, travel and new updates (around 7:30) this is because it is when most people would leave the house, they do this in order to inform the audience about their travel as they may need to know road closures/delays when on there way to work. The weather and traffic updates are played every 15 minutes, this is because in rush hour the traffic may be constantly changing due to high volumes of traffic or accidents. Also around this time they have giveaways/competitions, this is because this is the peak time people will be listening to the radio on the way to work, an example of this is the 30k triple pay competition where audience have a chance to win 30k. Music used throughout the programme to fulfil the purpose of entertaining the audience.
On this breakfast programme there are 2 main presenters (Dixie & Emma) they use 2 presenters at this time as it is more of a chatty format, this is done as it can be more entertaining for the audience and as it is the morning they will have high listenership figures. Also this chatty format can engage the audience more meaning they are more likely to get up which is a main purpose of the breakfast programme. Along side these presenters there is one person for travel & news and one for weather, this is important for a morning show as they need to keep the audience involved with what is happening around them. In order to record this programme recourses such as a microphone, mixing desk, play server, faders and monitors are needed inorder for the show to flow easily and allow the DJs to input the correct music or effects while the show is on air which requires scheduling a planning before.
Thursday, 8 March 2018
LO1 Task 2: Different types of radio stations (P2)
Commercial Radio:
Kerrang! is a commercial radio station, this means it has adverts to create revenue. Kerrang! launched in June 2004 and specialises in Rock music broadcasting across the West Midlands and online with 1.4 million listeners.Kerrang! 105.2 can be played on multiple platforms such as apps, TV, FM Radio and streaming, this enables easy access to a wide audience as anyone can listen to it anywhere. As Kerrang! is a brand with lots of different cross media products, such as Magazine, Albums, Radio, Awards shows, TV and Tour, all of these products a alternative rock based and so it targets an audience interested in this which creates a consistent brand fro the audience. Some of the audience may use m more than one media product from Kerrang! by them creating a consistent theme and brand. As Kerrang! has cross media products this allows horizontal integration to happen, this means the the brand can reach a wide range of people and gain more listenership on the radio as more people knowing about it. Kerrang! plays a wide range of alternative rock music such as Led Zeppelin, Nirvana and Green Day, this is aimed to attract an audience interested in these artists so the audience is mainly male (61%/39%) with target age of 15-35 based on their interests.
Kerrang!'s target audience would also have a high disposable income, this is because they would need to afford a device to play the radio on but also so they could invest in other parts of the brand such as Kerrang! magazine, Kerrang! tour and Kerrang! album. Kerrang!'s radio broadcasts consist of a variety of DJs such as Alex Baker, who has been supporting new talent sine 2007 hosts every Wednesday night from 10pm, Johnny Doom presents the best rock/metal and alternative rock music from 10pm on Monday, Tuesday, Thursday and Friday, Sophie K presents the morning shows from 7am every weekday and finally Paul Reddin playing the biggest new and classical hits from 10am-1pm on Sundays. This structure offers variety of new and old rock hits keeps with the audiences music interests but also keeps the shows interesting so that the audience continues to tune in
Local Radio
Hallam FM is a commercial local radio station which broadcasts across South Yorkshire providing adult contemporary music. Hallam FM launched in 1974 and like Kerrang! are part of the Bauer Portfolio. Their most popular show is Big John at Breakfast. As Hallam FM is a local radio station it does not get as much exposer and listenership as national radio stations such as Kerrang! which means it has to work with local companies for advertisements in order to gain revenue. As Hallam FM focus their content mainly on gossip, current pop music and competitions 54% of their listenership is female, this is because this is stereotypically fit to females interests. The Hallam FM brand consists of radio stations where as Kerrang! has a wide range of products, this means Kerrang target a audience with higher disposable income as they want them to invest in all different aspects of the brand where as Hallam FM just need an audience to have a platform to listen to the radio on. Hallam Fms audience can access their Radio shows via an App, TV, FM Radio or by streaming, this is similar to Kerrang! as it is easily assessable by all the audience.
Community
SheffieldLive is a independent community radio station, this means it is a non-profit radio station which has to benefit the public and cater to their needs. Community Radio stations such as SheffieldLive are made to benefit the public. To cater to everyones needs to plays a variety of music such as reggae, RnB, Jungle, Asian, Indie and Chart music so that it caters to everyones interests. Also SheffieldLive broadcast in English, Hindu and Chinese, this is so everyone in the community is able to listen to segments of the radio. SheffieldLive Broadcasts a mix of music, Local events and Dramatisation. This is different from both Kerrang! and Hallam FM becuase they both focus on music and target a niche audience, as SheffieldLive attracts a wide audience with different interests it plays a variety or music and broadcasts a variety of dramas all in different languages. Both Hallam FM and SheffieldLive are local radios although unlike Hallam FM SheffieldLive has a segment called CommunitiesLive! everyday with touches on local issues, debates and events which can inform an audience, this would target an older audience which are interested in local politics and debates. As SheffieldLive gets funding from benifiting the comunity it needs a wide variety of shows inorder to broadcast, this is different to Commercial radio stations who gain their funding from advertisements abd sponsourships which allows them to have more freedom in what they broadcast.
Internet
Beats radio is an internet radio station, this can only be accessed via streaming. This mainly plays music but still withholds a weekly schedule to programmes played, Paul alexander hots every thursday, this scedule of people resemembles radios such as Kerrang! and Hallam FM as they all play music with different presenters. Like Kerrang! Beats radio also targets a niche audience, this is becuase it mainly plays electronic and dance music which often targets a younger audience (18+) due to this type of music being played in nightclubs and bars. Internet radio are often used as they want poeple to be able to listen regardless of their location. As Beats radio gets no commerical funding from advertisments it has a small team, with 3 producers (program director, music director and social media manager) and 7 presenters throughout the week, this is different to other radios such as Hallam FM and Kerrang! as they would have a much bigger production company. As they only have a small listening they are able to operate in this way.
Public
BBC Radio 4 is a public radio station, this means the funding comes from the goverment and not from advertisments. BBC Radio 4 has a wide range of programmes from dramas, news, current events and lifestyle, all of these target an older audience due to their content, for instance a drama played on Radio 4 is 'The Archers' which is about a fictional farmers village which has been playing for a long time. As the Archers has been played a long time it has become one of the most popular programmes on the radio with a listener ship on around 4.7 million, this is because people will follow it each week like a soap show. Their Political programmes may also target an older audience due to it stereotypically being in the interest of the older audience. This is different to Stations such as Hallam FM as they target a younger/family audience which they may put on to entertain the children where as this station is mainly used to inform the audiece.
Non-Profit
Forge Radio is a radio station run by the University of Sheffield, this caters to the needs of the university students with music, events updates and interactive segments. The Radio station is presented by the student, this makes it relatable to the audience and includes information they want to hear about. Unlike other radio stations such as Kerrang! Forge targets quite a small audience as the radio is for students and offers information to benefit the students. The Roar show which broadcasts every Wednesday keeps the audience up to date with the university sport results and interviews with the teams, this targets the students as they may want to know how their team went on and support future games, this would not typically target (like other stations) non-students as they wouldn't be as interested in the games. Forge also plays a variety of music such as pop, RnB, Grunge, Rock ect. on different segments, this means all the students are able to listen to something as they may be interested In different genres of music.
Kerrang! is a commercial radio station, this means it has adverts to create revenue. Kerrang! launched in June 2004 and specialises in Rock music broadcasting across the West Midlands and online with 1.4 million listeners.Kerrang! 105.2 can be played on multiple platforms such as apps, TV, FM Radio and streaming, this enables easy access to a wide audience as anyone can listen to it anywhere. As Kerrang! is a brand with lots of different cross media products, such as Magazine, Albums, Radio, Awards shows, TV and Tour, all of these products a alternative rock based and so it targets an audience interested in this which creates a consistent brand fro the audience. Some of the audience may use m more than one media product from Kerrang! by them creating a consistent theme and brand. As Kerrang! has cross media products this allows horizontal integration to happen, this means the the brand can reach a wide range of people and gain more listenership on the radio as more people knowing about it. Kerrang! plays a wide range of alternative rock music such as Led Zeppelin, Nirvana and Green Day, this is aimed to attract an audience interested in these artists so the audience is mainly male (61%/39%) with target age of 15-35 based on their interests.
Kerrang!'s target audience would also have a high disposable income, this is because they would need to afford a device to play the radio on but also so they could invest in other parts of the brand such as Kerrang! magazine, Kerrang! tour and Kerrang! album. Kerrang!'s radio broadcasts consist of a variety of DJs such as Alex Baker, who has been supporting new talent sine 2007 hosts every Wednesday night from 10pm, Johnny Doom presents the best rock/metal and alternative rock music from 10pm on Monday, Tuesday, Thursday and Friday, Sophie K presents the morning shows from 7am every weekday and finally Paul Reddin playing the biggest new and classical hits from 10am-1pm on Sundays. This structure offers variety of new and old rock hits keeps with the audiences music interests but also keeps the shows interesting so that the audience continues to tune in
Local Radio
Hallam FM is a commercial local radio station which broadcasts across South Yorkshire providing adult contemporary music. Hallam FM launched in 1974 and like Kerrang! are part of the Bauer Portfolio. Their most popular show is Big John at Breakfast. As Hallam FM is a local radio station it does not get as much exposer and listenership as national radio stations such as Kerrang! which means it has to work with local companies for advertisements in order to gain revenue. As Hallam FM focus their content mainly on gossip, current pop music and competitions 54% of their listenership is female, this is because this is stereotypically fit to females interests. The Hallam FM brand consists of radio stations where as Kerrang! has a wide range of products, this means Kerrang target a audience with higher disposable income as they want them to invest in all different aspects of the brand where as Hallam FM just need an audience to have a platform to listen to the radio on. Hallam Fms audience can access their Radio shows via an App, TV, FM Radio or by streaming, this is similar to Kerrang! as it is easily assessable by all the audience.
Community
SheffieldLive is a independent community radio station, this means it is a non-profit radio station which has to benefit the public and cater to their needs. Community Radio stations such as SheffieldLive are made to benefit the public. To cater to everyones needs to plays a variety of music such as reggae, RnB, Jungle, Asian, Indie and Chart music so that it caters to everyones interests. Also SheffieldLive broadcast in English, Hindu and Chinese, this is so everyone in the community is able to listen to segments of the radio. SheffieldLive Broadcasts a mix of music, Local events and Dramatisation. This is different from both Kerrang! and Hallam FM becuase they both focus on music and target a niche audience, as SheffieldLive attracts a wide audience with different interests it plays a variety or music and broadcasts a variety of dramas all in different languages. Both Hallam FM and SheffieldLive are local radios although unlike Hallam FM SheffieldLive has a segment called CommunitiesLive! everyday with touches on local issues, debates and events which can inform an audience, this would target an older audience which are interested in local politics and debates. As SheffieldLive gets funding from benifiting the comunity it needs a wide variety of shows inorder to broadcast, this is different to Commercial radio stations who gain their funding from advertisements abd sponsourships which allows them to have more freedom in what they broadcast.
Internet
Beats radio is an internet radio station, this can only be accessed via streaming. This mainly plays music but still withholds a weekly schedule to programmes played, Paul alexander hots every thursday, this scedule of people resemembles radios such as Kerrang! and Hallam FM as they all play music with different presenters. Like Kerrang! Beats radio also targets a niche audience, this is becuase it mainly plays electronic and dance music which often targets a younger audience (18+) due to this type of music being played in nightclubs and bars. Internet radio are often used as they want poeple to be able to listen regardless of their location. As Beats radio gets no commerical funding from advertisments it has a small team, with 3 producers (program director, music director and social media manager) and 7 presenters throughout the week, this is different to other radios such as Hallam FM and Kerrang! as they would have a much bigger production company. As they only have a small listening they are able to operate in this way.
Public
BBC Radio 4 is a public radio station, this means the funding comes from the goverment and not from advertisments. BBC Radio 4 has a wide range of programmes from dramas, news, current events and lifestyle, all of these target an older audience due to their content, for instance a drama played on Radio 4 is 'The Archers' which is about a fictional farmers village which has been playing for a long time. As the Archers has been played a long time it has become one of the most popular programmes on the radio with a listener ship on around 4.7 million, this is because people will follow it each week like a soap show. Their Political programmes may also target an older audience due to it stereotypically being in the interest of the older audience. This is different to Stations such as Hallam FM as they target a younger/family audience which they may put on to entertain the children where as this station is mainly used to inform the audiece.
Non-Profit
Forge Radio is a radio station run by the University of Sheffield, this caters to the needs of the university students with music, events updates and interactive segments. The Radio station is presented by the student, this makes it relatable to the audience and includes information they want to hear about. Unlike other radio stations such as Kerrang! Forge targets quite a small audience as the radio is for students and offers information to benefit the students. The Roar show which broadcasts every Wednesday keeps the audience up to date with the university sport results and interviews with the teams, this targets the students as they may want to know how their team went on and support future games, this would not typically target (like other stations) non-students as they wouldn't be as interested in the games. Forge also plays a variety of music such as pop, RnB, Grunge, Rock ect. on different segments, this means all the students are able to listen to something as they may be interested In different genres of music.
Wednesday, 7 March 2018
LO1 Task 1: Different type of radios (P1)
Different types of radios:
Commercial: such as Heart fm or Kerrang radio are funded by advertisements and sponsors. heart hosts a breakfast programme with Dixie and Emma, this is filled with competitions and advertisements which help fund the radio station.
Internet: Beats radio is streamed live online, this plays continuous music throughout the programme.
Local: Hallam fm is a local radio, this is because it is broadcasted to the local region. Hallam fm has programmes such as Big John @ Breakfast and the Vodafone big top 40.
Community: Sheffield live benefits all the community with a wide range of programmes such as Urban Expression and Soul Casino, these are both aimed at a wide audience as it needs to cater to all the community
Public: BBC is a public radio as it is funded by the government.
Non-profitable: these are often set up by universities and do not profit from their broadcasting such as forge radio.
Commercial: such as Heart fm or Kerrang radio are funded by advertisements and sponsors. heart hosts a breakfast programme with Dixie and Emma, this is filled with competitions and advertisements which help fund the radio station.
Internet: Beats radio is streamed live online, this plays continuous music throughout the programme.
Local: Hallam fm is a local radio, this is because it is broadcasted to the local region. Hallam fm has programmes such as Big John @ Breakfast and the Vodafone big top 40.
Community: Sheffield live benefits all the community with a wide range of programmes such as Urban Expression and Soul Casino, these are both aimed at a wide audience as it needs to cater to all the community
Public: BBC is a public radio as it is funded by the government.
Non-profitable: these are often set up by universities and do not profit from their broadcasting such as forge radio.
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